MUMBAI: US Online gamer community Xfire with 14.5 million users and Internet live video company Livestream have announced the launch of a social live video game broadcasting partnership, enriching Xfire‘s gaming platform with Livestream‘s live video streaming technology.

The new service enables Xfire users to broadcast their game play to an unlimited number of viewers. Gamecasters and their audiences can interact using instant messaging, while viewers can watch the live gamecasts on PC‘s and mobile phones.
 
Focus Home Interactive CEO Cedric Lagarrigue says, "Live gamecasting is rapidly growing among our audience and reflects the growing trend of youth turning their attention to video games during traditional primetime TV viewing hours. We plan to use Xfire‘s live video streaming service to build a marketing buzz with our community for a new content for Blood Bowl. It is one of the most cost effective marketing campaigns to reach out to our users".
 
Team Pandemic president Chris Lemley says, "As leaders in competitive video gaming, we‘ve found that Xfire‘s live broadcast service empowers us to broadcast live our online leagues and tournaments, while giving the opportunity to interact with fans who tune in to watch us practice and play. Furthermore, it provides a platform where our pros can offer live lessons and tips with audio and text commentary".