MUMBAI: Digital media company Affle has announced its partnership with Yahoo! India for mobile advertising in India.
As part of this partnership Affle would sell Yahoo! India‘s mobile advertising inventory across feature phones, smart phones and tablets.
According to the company, Affle‘s "expertise" in digital domain on both, the platform side via ‘Ripple‘ and with Digital Advertising Solutions group will help advertisers in driving impactful ad campaigns on Yahoo! network in India.
Affle co-founder and CEO Anuj Kumar said, "Given Yahoo!‘s success in delivering deeply personal digital experiences to a huge global audience we believe that this partnership would be ideal for us to grow our mobile advertising propositions for top advertisers and agency partners. We strongly believe that such brands would truly value the audience quality and ad engagement opportunities available on Yahoo! Also given the significant growing base of mobile internet users and smartphones in India we are really bullish that rich ad engagement on premium destinations like Yahoo! would be the key catalysts to drive rapid growth of the mobile ad market".
Yahoo! India senior director and head of sales Vishal Maheswari added, "Mobile is a key area of focus for Yahoo!, given the exponential growth of connected devices in India. Affle has built good equity in the mobile advertising space and brings to the table an extensive ad network with leading publishers. Yahoo!‘s premium content and wide reach will further enhance Affle‘s network, leading to superior value for advertisers."
Yahoo! has a reach in India to over 70 per cent of the Internet audience, and enjoys category leading positions across properties such as Yahoo! Cricket, OMG, Lifestyle, and Movies, the company said.
Affle is a Singapore headquartered ‘Smart Media‘ company. Affle Group has expertise- areas of the digital media ecosystem. Affle Group‘s businesses include Affle Rich Media Business, Affle Media Lab and ad2c (a JV between Affle and D2C Inc). Affle‘s investors include D2C Inc (JV between Dentsu and NTT DoCoMo), Microsoft Corporation, Itochu Corporation of Japan, Bennett Coleman Company Limited (BCCL) and Centurion Private Equity.
