MUMBAI: Chinese Pay-Per-View (PPV) and Video On Demand (VoD) platform, You On Demand Holdings, has signed a carriage agreement with cable operator Hubei Chutian Radio and Television Information Network Company.

Hubei has 1.7 million subscribers in the cities of Wuhan, Yichang, Xiantao, Xianmen and Qianiiang. They will now have access to both You On Demand‘s Transactional Video On Demand (TVoD) and Subscription Video On Demand (SVOD) packages. With the addition of Hubei Cable, You On Demand is now available in 7.2 million homes.

You On Demand chairman, CEO Shane McMahon said, "We are thrilled to have Hubei Cable join the roster of cable operators in China that are partnering with You On Demand. We look forward to providing their customers with the best in home entertainment."

You On Demand currently has content deals in place with Hollywood studios including Warner Bros., Disney and Paramount Pictures.