MUMBAI: Zapak Digital Entertainment has created a special destination for the upcoming London Olympics to engage users in an Olympic like virtual competition.

The Zapak Gaming Olympiad will offer a digital experience of the quadrennial event on PCs and mobiles and is the first initiative coming from a gaming platform to integrate Olympics with virtual casual gaming. The Gaming Olympiad is all set to go live on the same day as the London 2012 Olympics i.e. 27th July.

Speaking on Zapak Gaming Olympiad, Reliance Entertainment digital head product Deepak Abbot said, “Year on year we see a surge of about 10 to 15% on the website traffic during any sport event. Zapak Gaming Olympiad is the result of the same discovery. The Olympiad zone is Zapak’s initiative to offer one stop destination to our users for everything related to this year‘s Olympic Games."

He added, "We wanted to develop a platform where users could be engaged in an Olympic like virtual competition while simultaneously can also keep themselves updated about the on-going games, which tends to become a little difficult at times via traditional media.”

The zone will feature live updates on medal tallies, results and updated game schedules. The Gaming Olympiad Zone will also host four simultaneous online competitions across these 4 games - Field Hockey, Hurdles Run, King of the Ring and Table Tennis Pro – where participants can compete in a virtual global ‘Olympic’ styled competition.

As a part of the Olympic destination, Zapak has created a leader board for each competition which will showcase the current standing of the top performers in each sport-based online game. The winner of each game will be awarded a motorbike once the competition concludes on 12 August. You can visit the zone on Olympics.zapak.com.

Zapak also plans to promote the Gaming Olympiad on various digital platforms. The brand is planning to integrate the Gaming Olympiad with Facebook and Twitter to connect with its social communities.