NEW DELHI: Zapak Games, the licensing and merchandising arm of Zapak Digital Entertainment, has partnered with global toy maker Spin Master.
As per the deal, Zapak Games will be the exclusive distributor for many of Spin Master’s largest brands in India.
The launch of Spin Master toys in India will be divided in phases. The initial phase will be in July 2010, which will include globally recognised brands like Air Hogs (Toy of the Year 2002), Bendaroos, GloDoodle, Liv Dolls and Moon Sand (Toy of the Year 2007).
A multi-category children‘s entertainment company since 1994, Spin Master has been designing, developing, manufacturing and marketing consumer products for children around the world with distribution in more than 65 countries.
Zapak Games, on the other hand, has a massive distribution network of over 5,000 retail outlets in more than 144 cities.
Zapak Games business head Vaibhav Odhekar said, "We are thrilled to have associated with Spin Master. This association will help us make a stronger footprint in the toy and merchandise business in India and at the same time help us build a strong brand in the kids segment. With Spin Master’s toys we will look at introducing creative and innovative experience to the Indian audience."
Spin Master director international sales Allan Rabie said, "We at Spin Master are excited to expand into this vast and diverse country with Zapak. Zapak has the credentials and experience to execute our business to become a major force in India."
