MUMBAI: Zee News Ltd has selected LiveU, the portable video-over-cellular solutions provider company, for implementation of LiveU’s flagship LU60 uplink technology to provide enhanced live news and entertainment content for its satellite channels, LiveU said.

Zee News, the flagship Hindi news channel of Zee News Ltd, has selected LiveU after conducting rigorous evaluation of bonded uplink systems around India.

LiveU’s superior video quality and constant reliability stood out, especially in areas with poor cellular coverage, the company said.

With the largest number of TV subscribers in India and a popular online entertainment portal, Zee also broadcasts internationally to other countries around Asia-Pacific, Emea and the Americas.

LiveU VP Sales Apac Manny Mukhtar said, "Zee is a household name in India and recognised as one of the most innovative entertainment channel in Asia. It’s exciting to see how LiveU is helping Zee to bring more live coverage of news, sports and entertainment events to millions of viewers inside and outside of India."

Local 24/7 support and service is provided by LiveU’s Indian distributor, Lamhas Satellite Services, which has been working in India’s broadcast industry for many years.

"With satellite bandwidth constraints for SNG use, LiveU provides the missing link for broadcasters for their news gathering operations. Not only existing but emerging news channels now depend on LiveU for daily newsgathering," added Lamhas Satellite Services CEO Ajay Jain.