MUMBAI: International gaming channel Ginx TV and lifestyle channel Zee Trendz have collaborated to bring console gaming content to Indian television for the first time ever.
Ginx TV, a global operator of video gaming channels and producer of gaming television shows, will produce a programming block for Zee Trendz, daily from 10 February at 4 pm.
From demo tours of the latest games to cheat codes to first look of upcoming games this programming block will update Indian gaming enthusiasts on the latest happenings of console gaming.
The gaming block will challenge the gamers to the next level with shows like Gameface, Faster, Gamesport, Games Games Games , Licence to kill a lot, That Hollywood thing and Ginx Files.
Zee Trendz business head Anurag Bedi said, “It is an exciting proposition for us. It will be for the first time that gaming content will be brought to the Indian television viewers. Multiple formats in gaming are becoming an easily accessible entertainment option for consumers."
Ginx TV CEO Michiel Bakker said, “We are delighted to work with Zee to expand the Ginx footprint into the vibrant Indian TV market. Over the last few years gaming has grown exponentially and has become a very significant part of people’s media consumption. This is driven by the expansion of ‘easy interaction’ gaming technology and advances in game design. Ginx is passionate about super serving the clear need to represent this fast growing cultural phenomenon on television by showing viewers the ins and outs of the latest and greatest PC, mobile or console games.
"Zee Network is quick of the mark to see the potential of gaming on TV and we at Ginx are very excited about becoming part of the programming line-up of Zee Trendz and welcome the Indian audience to the Ginx family.”
