MUMBAI: Indian broadcasters are expanding their reach in the US market. Zee TV has piled on to Comcast Communications‘ digital cable lineup in the city of Chicago and the Northwest Suburbs including Algonquin, Glenview, Lake Zurich & Schaumburg.
"Launching Zee TV in Comcast Communications‘ Chicago service area affords a large audience for Zee TV‘s South Asian line up. Partnerships like this help widen Zee TV‘s coverage in the US market," said Zee TV USA (Americas) VP-affiliate sales Sudev Datta.
Last month, Comcast‘s Chicago area cable platform added four of Star Network‘s Hindi channels - Star Plus, Star Gold, Star One and Star News - to its digital lineup.
