MUMBAI: Food and Lifestyle channel FOODFOOD and ZengaTV, India’s largest Digital video and mobile TV platform announce an exclusive strategic partnership for their TV channel by a newly launched mobile app. With this partnership, FOODFOOD content, both live and VOD, is now available free to mobile phone and web users globally, on Zenga TV’s superior, seamless, non-buffering mobile & Web TV service.

The innovative FOODFOOD mobile app not only gives users the opportunity to watch delicious dishes being prepared live on television but also prepare them at home. The app contains recipes of all the shows from the TV channel and website. The app also contains video recipes from the chefs and stars of FOODFOOD, as well as simple tips and advice.

Zenga TV CEO Abhishek Joshi said, “In India's fast growing and competitive market, there is an ardent need for new technologies that help in engaging customers. We focus our research and developments in the mobile space to enable companies enhance their efficiency, audience engagement and customer satisfaction. With the FOODFOOD app, Zenga goes one step ahead in ensuring that we continue showcasing content which is unique and relevant for our viewers. This partnership will ensure that the viewers can now continue to watch and access the channel, even while on the move. We will continue to build such apps which will give ‘real’ benefits to the customers & viewers.”

S K Barua from FOOD FOOD said, "We at FOODFOOD India are infusing cutting edge technology into our products and services, which has been our single minded focus. This innovative app is yet another pioneering achievement. With this strategic partnership we are delighted that with the app we can showcase all our shows and Video on Demand with intelligent features, including access of live TV. We received overwhelming feedback to our efforts to make FOODFOOD an online brand. The app will help us reach a larger audience through tablet and mobile phone customers who trust the FOODFOOD brand, but want a solution that caters to their lifestyle on the move.”

The application is available for all iOS, Windows and Android mobile and Tab users. Fans can download this free of cost from iTunes App Store for iPhone/ iPad and Google Play for Android users and Windows store for Windows users.