MUMBAI: NDTV will make its entry into Singapore on the SingTel's mio TV platform. The channels that are to be available for the Singapore audience from 1 November include NDTV 24X7 and NDTV Profit.
"The launch of our channels in Singapore is another milestone in our objective to reach out beyond the domestic market to Indian expatriates and to all those who have a deeper commercial and cultural interest in the news and stories from the sub continent. SingTel mio TV's innovative approach to pay TV will allow subscribers simple and inexpensive access to our channels", said NDTV head of distribution and affiliate sales Rahul Sood.
Director of mio TV and Content Low Ka Hoe said, "SingTel mio TV is delighted to partner NDTV who is the leading broadcaster in India. We are sure the Indian community would be very excited about the launch of NDTV 24x7 and NDTV Profit that continuously provide compelling and innovative programming that is relevant to their interests."
Meanwhile, NDTV has launched NDTV Arabia in Middle East after conducting a soft launch in September. The 24-hour news and infotainment channel will be a free-to-air channel available on Nile Sat. The English channel will have a mixed content of business, current affairs and lifestyle.