MUMBAI: Chennai-based Raj Television Network is investing Rs 200 million in its Tamil news channel which is set for launch on 23 June.
Raj News will be the fourth channel in the network, adding to its Tamil general entertainment channel Raj TV, music channel Raj Musix, and Raj Digital Plus.
With bureaus spread across Tamil Nadu, Andhra Pradesh and Kerala, Raj News will also have reporters in New Delhi and Mumbai. The Tamil news channel will concentrate more on the South India based stories. For foreign stories, Raj News has tied up with Associated Press.
"We are investing around Rs 200 million and will focus on news across the southern region," says a source in the company.
Raj News is a free-to-air (FTA) channel and will also be available on direct-to-home (DTH) for subscribers. The channel has already tied up with DTH operators Dish TV and Sun Direct.
Sun TV Ltd. dominates the Tamil Nadu television market with a string of Tamil channels in the GEC, movies, news and music space.