MUMBAI: Shashi Sumeet Productions, the makers of Diya Aur Baati Hum, have launched Shashi Sumeet Innovations – a fully integrated marketing, activations and creative agency with a focus on creation of intellectual brands and breathing new life into old brands.

The Shashi Sumeet Group will now provide innovative services for those corporates who desire differentiated brand launches, corporate events and experiential marketing creating close bond between the customer and their brand. 

Shashi Sumeet Innovations co-founder Sumeet H Mittal said, “We are extremely proud to have diversified into Shashi Sumeet Innovations. Every brand has a story and we believe that through the combination of our vast experience and superior ability to narrate a story the way it deserves to be told we have the proficiency to deliver to the growing needs of brands and their customers.”

With over 14 years of experience in strategy management, operations management, administration & sales management in the media sector, Pankaj Khanna has been appointed as the business head of Shashi Sumeet Innovations and will lead the team. Khanna has previously worked with industry big-wigs such as Indian Express, HT Media, RED FM, NDTV Media and Bloomberg TV to name a few. 

Shashi Sumeet Innovations has already bagged mandates for corporates such as Kotak, Kissan, Closeup, Condé Nast, Moneygram, HP, Allana, Orra, Finlinea and Lava & Indear.