MUMBAI: Bodhitree Multimedia, the name behind some of Indian TV’s biggest hits, has just turned the page—and the playbook.

On 15 April 2025, the Mumbai-based content powerhouse announced two big moves: the appointment of media revenue veteran Sudip Roy as its group chief revenue officer and the birth of a new digital-age beast—Bodhi Tree Ventures, a division dedicated to turning IP into serious rupee rain.

For a company known for scripted dramas, this move is straight out of the unscripted, unsparing world of digital dominance. Bodhi Tree Ventures has been set up to do more than just produce stories—it’s here to own, scale and monetise them across platforms like Youtube and beyond.

The mission?

To build a fortress of content-fuelled, revenue-generating intellectual property—because in 2025, eyeballs don’t pay the bills. Data does.

And at the helm of this fresh offensive is Roy, a man who has spent over 25 years wrangling revenues at Star News, Zee, Neo Sports, Network18, and TCM.

“I’m thrilled to join Bodhitree Multimedia at this exciting phase of growth. With the launch of Bodhi Tree Ventures, we are laying the foundation for a future-ready, digital-first business focused on scalable IPs, strategic partnerships, and innovative monetisation models. I look forward to collaborating with Mautik and the team to build sustainable revenue engines and shape the next chapter of value creation for the company,” said he, already sliding into the role with trademark flair.

The move comes as Bodhitree seeks to pivot from being just content creators to full-blown content capitalists—using tech, data, and savvy content strategy to wring every last drop of value from its ideas. Think production house meets performance marketing—with a content lab cooking up originals while analytics wrings out ROI.

“We are delighted to welcome Sudip Roy to Bodhitree as we are entering a decisive phase of growth. His strategic acumen and deep understanding of driving revenue strategies and scaling digital businesses make him the perfect fit to lead Bodhi Tree Ventures. This new division marks a pivotal shift in our journey — from being content creators to becoming owners and monetisers of scalable digital IPs. This is an evolution toward owning and building a future-focused revenue model. Together, we aim to shape a resilient and forward-looking content business,” said Bodhitree Multimedia Ltd MD Mautik Tolia.

The new unit is already operational with multiple IPs and digital channels in the works, acting as a kind of agile, fast-response content-and-commerce squad. Expect an army of mini-documentaries, character-led shorts, and genre-bending series—all tailored to the algorithm’s mood swings and your binge cravings.

With this ambitious move, Bodhitree is chasing not just ratings—but retention, revenue and relevance in the new digital jungle. Old-school production houses, take note: the age of passive syndication is out. IP-led monetisation is in.