MUMBAI: Reliance Entertainment’s Reliance Big Synergy CEO Rajiv Bakshi has been conferred the ‘CEO Of the Year’ 2020 award by the jury of World Brand Congress, World Marketing Congress and CMO Global.
The award was given in recognition of Bakshi’s differentiated strategy to establish Reliance Big Synergy as a leading content development and production powerhouse in India. As the CEO of Reliance Big Synergy, he leads a team of creative visionaries committed to create high-impact web series, direct to OTT movies, TV fiction and unscripted/factual content across OTT and broadcast platforms in Hindi and regional languages.
The jury included, IIM Ahmedabad ex. dean Prof Indira Parikh, Onward Technologies chairman & Nasscom founding member Dr Harish Mehta, Edvance Schools executive chairman and The Economic Times former CEO Dr Arun Arora, and World CSR Day founder Dr R L Bhatia.
Reliance Entertainment group CEO Shibasish Sarkar said, “Rajiv, time and again, has proved himself to be a brilliant leader. His knowledge, wisdom and vision have been the driving forces behind his exemplary career. It’s a proud moment for all of us at Reliance Entertainment.”
“I am grateful to my team, our esteemed partners, talent and crew and the viewers of our shows who have contributed to this recognition. I humbly accept this honour on behalf of my entire team. I am passionate about transformative disruptions that change consumer and societal behaviours and create long-term competitive advantage. This award is a vindication of the success of our business and content strategy to cater to the rapid transformation and diversity of the Indian media sector,” said Bakshi.
An alumnus of Harvard Business School, Bakshi has 20 years of multi-functional experience of working with global and Indian consumer product and services companies. He has a deep understanding of broadcast media, OTT streaming platforms, smartphones, consumer durables and electronics industries.
Earlier in his career, Bakshi turned around Discovery Networks’ India and South Asia business as the head of products and marketing, and is credited for building its 11-channel portfolio, as well as ten year leadership of Discovery Channel; pioneering lifestyle category with TLC; launching kids' business - Discovery Kids and introducing HD experience to viewers in India.
Prior to Reliance Entertainment, Bakshi was the CMO of a homegrown Indian disruptor in smartphones and consumer durables where he envisioned the brand transformation and go-to-market strategy across product verticals - mobile phones, LED TV’s, ACs, washing machines and accessories.
