CANNES: Buena Vista International Television (BVITV) has announced the launch of a new Disney branded block in the Middle East, with the conclusion of an agreement with free-to-air satellite broadcaster Dubai TV.

This was announced by BVITV EMEA senior vice president sales and portfolio development Philippe Maigret and Dubai Media Inc CEO Hussain Lootah.

This will significantly increase the presence of Disney-produced animation on TV in the Middle East, which will now have a potential reach of approximately 60 million households.

Dubai TV’s new Disney Club block will run five days a week, for half hour each day excluding Thursdays and Fridays where it will run for one hour. The block will also include Kim Possible and Lilo & Stitch: The Series in its line-up. Dubai TV’s viewers will also be able to enjoy JoJo’s Circus and The Legend of Tarzan.

BVITV’s vice president sales, French-speaking Europe and Middle East Florent Gaignault concluded the agreement with Ali Jaber of Dubai TV.