MUMBAI: It’s one of the major broadcast networks in the US. But the Twenty First Century Fox owned Fox is now haring into live streaming its prime time entertainment programmes on its website and apps for mobile consumers, becoming the first US major to do so.

The snag: viewers all over the US need a valid pay TV subscription – either cable TV or satellite and have to use their TV everywhere log in from the provider to be able to watch the live streams. Fox pointed out that around 96 million Americans using pay TV will have access to this service.

The offer started with the hit series So You Think it Can dance: The next generation which users could watch on Fox.com and on Fox Now on their PCs, their iPhones, iPads, Android devices, Rokus, Kindle Fire, Apple TV and ChromeCast, simultaneously as live broadcast television.

Local Fox affiliates could insert local market advertising and display station branding in the live streams.

“From the start of the on-demand and over-the-top viewing revolution, Fox has been at the forefront of providing greater access to our buzz-defining shows, like “Empire,” “Lucifer, “Scream Queens” and “Family Guy,” said Fox Television Group chairman and CEOs Diana Walden and Gary Newman. “Adding nationwide primetime live streams is just another great example of how the Fox Digital Consumer Group, under Brian Sullivan’s leadership, is innovating to give viewers the convenience and flexibility to watch our programming whenever and wherever they want.”