MUMBAI: The Hallmark Channel has announced that it has acquired the US telecast rights to 39 feature films from the Warner Bros. Domestic Cable Distribution, including the network TV premiere of March of the Penguins.

With the network's acquisition of the Academy Award winning documentary March of the Penguins, the Hallmark Channel executive VP programming David Kenin said, "Hallmark Channel is still bent on world domination and we are starting with Antarctica."

According to a release, the Hallmark channel is currently being distributed to a little more than 73 million households nationwide.

In its attempts to bounce back, Kenin also added, "The deal will help to drive ratings, attract more sponsors and increase distribution for the network."

However, the terms of the deal were not disclosed, adds the release.

The 39 Warner Bros. movie package acquired by Hallmark include, Troy, The In-Laws, The Bridges of Madison County, Willy Wonka & the Chocolate Factory and The Phantom of the Opera, among others.