MUMBAI: Since its launch, MOVIES NOW has fortified its position as India’s home for the best Hollywood blockbusters in stunning HD. Continuing their brand promise of showcasing the most popular and iconic films, MOVIES NOW is glad to announce the Indian Television Premiere of the Movie of the Decade RUSH. The movie is presented by TVS Apache and Powered by Ask Me.
Revolving around the greatest sports rivalry the world has seen – Niki Lauda vs. James Hunt - RUSH is an exhilarating biopic detailing when the perilous rivalry between race-car drivers James Hunt and Niki Lauda came to a head during the 1976 Formula One motor-racing season. With power-packed action performances, a gripping storyline and a stellar cast featuring Chris Hemsworth, Daniel Bruhl and Olivia Wilde, directed by Academy Award Winner Ron Howard, this scorching action thriller is a must-watch. The 2013 blockbuster won over 25 awards nominations for its cutting-edge filmmaking, outstanding performances and incredible racing stunts.
On the occasion of the premiere, Mr. Shantanu Gangane, Marketing Head – English Cluster, Times Television Network said, “MOVIES NOW offers its audiences adrenaline-pumping films that thrill, entertain and keep them at the edge of their seats. While RUSH is the perfect film to fit our brand identity, it is also aligned towards our content-led channel-refreshment. Launched in August, with the exclusive Indian television premieres of Olympus Has Fallen and RUSH (the series), the channel content is being well received by our viewers, making us among the top channels in the English Movie category, ahead of Pix & HBO.”
With an aim of strengthening consumer engagement, the television premiere will be supported by a high-intensity 360 degree marketing campaign featuring print, outdoor and innovative on-ground activations. An engaging month-long digital campaign has also been planned to build conversations around the television premiere and enhance the viewer’s experience.
RUSH premieres on MOVIES NOW on Sunday 28th September at 1PM and 9PM.
