MUMBAI: Zee Cafe is all geared up to premiere the new season of House Of Cards on 12 and 13 March 2016. The show will air 5 pm onward. The increasing interest around the show prompted the channel to introduce marathon viewing of its third season which went onto become a trend in the English entertainment space. Keeping in with the success, the fourth installment will also have a marathon start to end run over this weekend to keep the viewers glued to their small screens. 

The channel promoted the show’s latest season through innovative campaigns and social media strategies. An all-round 360 degree campaign was initiated spanning across mediums like print, TV, radio, outdoor and airport branding to garner maximum outreach. The channel introduced series of contests and activities on its social media platforms one month prior to the premiere to create the recall value. 

A Watch & Win contest sponsored by New Renault Duster will also be launched by the channel. The viewers can answer questions asked during the episodes and tweet them to @ZeeCafe with #HOConZCafe. With one laptop and 4 smartphones up for grabs, House of Cards S4 would surely make for an epic premiere.

Speaking on the promotional idea, Zee English cluster business head Ali Zaidi said “Bringing our viewers the best in English entertainment has been our forte and House of Cards has always topped that list. While the world is abuzz with talk of House of Cards Season 4, we feel proud to have a marathon run of the show for our viewers. Just like the third season, we hope this one will also live up to the expectations and gain maximum viewership upon its premiere.” 

The fourth season of House Of Cards will show how the conniving, methodical and vicious, President Frank Underwood played by Kevin Spacey will take Washington by storm and try to retain his position in the White House.