MUMBAI: It’s raining Gold and Silver as Zee English Cluster won coveted honours with a total of 7 metals at the recently held PromaxBDA India Awards. With a series of innovative promo films, creative marketing initiatives and some state-of-the-art packaging of the channels – Zee Café, &flix and &PrivéHD have bagged 4 Gold and 3 Silver metals across multiple categories.
While Zee Café brought home 1 Gold and 1 Silver for their work on The Big Bang Theory’s Sheldon’s Dream Day film and Trump Card for the show Cartoon President, &PrivéHD, the premium entertainment destination for nuanced cinema, bagged 2 Golds for the promotional film for their month-long property Side By Side. If that’s not all, &flix, the destination for the biggest Hollywood hits, fetched 2 Golds and 1 Silver for their exciting work on the channel logo, on-air branding and OOH campaign during launch.
Here are the all the wins:
|
Brand |
Category |
Sub Category |
Property |
Metal |
|
Zee Café |
Best Collateral Material |
Best promotional items |
Trump Cards |
Gold |
|
&PrivéHD |
Best Movie Promo |
Best individual on-air promo for a file, series of films or made for TV movie |
Side by Side |
Gold |
|
&PrivéHD |
Best Editing |
Best individual on-air promo |
Side by Side |
Gold |
|
&flix |
Best On-Air branding design |
Best overall branding design |
&flix |
Gold |
|
Zee Café |
Best Entertainment / Comedy Promo |
Best on-air promo for an entertainment, comedy, talk show, variety programme, music |
The Big Bang Theory |
Silver |
|
&flix |
Best Outdoor |
Best combination of related promotional ad |
Flix Launch OOH |
Silver |
|
&flix |
Best Original Logo |
Best original logo design |
&flix |
Silver |
