MUMBAI: In less than two quarters since its launch in January 2018, LatestLY - Pittie Group’s newest offering and a definitive destination for trending stories across categories like World news, politics, sports, entertainment, lifestyle, technology, automobile and among others has achieved several milestones and occupied a favorable position in the digital news and information ecosystem.

Launched as the go-to platform for anybody wanting a complete understanding of trending stories, LatestLY has been growing consistently with over 2 million active unique users in May 18 alone and over 5 million unique users since launch.

LatestLY chief strategy officer Rahul Shrivastava, said, “We are sticking to our mission statement, to provide only authentic information and help the users/readers to answer their questions. We are constantly working on busting the fake news and unverified information doing the rounds of social media with our research and analysis. This has helped us establish ourselves as a credible news and information source, we are growing at a fast pace and are now among the established news portals which are more than a decade old.”

Entering the next phase of expansion, the app has also been launched recently catering to the discerning users consuming information on the go. A multi-format news app, LatestLY provides instant notifications along with breaking news and enables sharing of content across social platforms.

With Hindi content consumption on internet growing at the rate of 94 per cent YoY and has also launched an exclusive Hindi destination that provides content curated for the Hindi speaking users.

In a bid to make its latest and most trending content available to a larger user base, LatestLY has also forged strategic partnerships with leading news aggregators such as InShorts, DailyHunt, Jio News etc.