MUMBAI: TLC’s latest edition to its content library, 'Style Inc. with Aalim Hakim', which is slated to go on air on 20 October at 10 pm has already created a sensation in Bollywood and social media platforms. It claims to have generated an astounding 200 million impressions from the time the new season was announced. The series campaign has trended 5 times in the last two weeks on Twitter.
Based on the response, it has launched a campaign with a layered approach by Bollywood stars like Hrithik Roshan, Shahid Kapoor, Abhishek Bachchan, Bipasha Basu, Suniel Shetty, Riteish Deshmukh and Sachin Tendulkar talking about the upcoming series. They have also taken their views to the social media platform Twitter.
“The marketing strategy was to deliver an unmatched digital impact and social buzz, matching the finest in Indian entertainment. To be trending for all five campaigns within the same week demonstrates the content affinity and the creative ingenuity of the team. We are super excited with the deep affection been shown by our discerning millennial fans,” said Discovery Networks Asia-Pacific (South Asia) vice president female and family entertainment products Rajiv Bakshi.
Creating a social blitz, the quirky campaigns so far include:
#DontTalkCute with Ranveer Singh
https://www.facebook.com/TLCIndiaOfficial/videos/1082271151886621/
#MakeItJhakaas with Arjun Kapoor
https://www.facebook.com/TLCIndiaOfficial/videos/1087216114725458/
#VarunDhawanMakesMe with Varun Dhawan
https://www.facebook.com/TLCIndiaOfficial/videos/1083956081718128/
#ShowYourPunnyBone with Ayushmann Khurrana
https://www.facebook.com/TLCIndiaOfficial/videos/1092411497539253/
#MereVarunArjunAayenge with Varun Dhawan & Arjun Kapoor
https://www.facebook.com/TLCIndiaOfficial/videos/1090553541058382/
Hakim added, “Viewers have seen some candid moments from their favourite stars’ lives on social media so far. There is a lot more to look forward to on the show.” The series stars Aditya Roy Kapur, Arjun Kapoor, Ayushmann Khurrana, Ranveer Singh, Siddharth Malhotra, Varun Dhawan, Tiger Shroff and Sanjay Dutt, who will share style secrets along with the ubiquitous Bollywood stylist Aalim Hakim.
Also read: TLC gung-ho about Aalim's Bollywood hair style show; more Indian originals coming up
