Mumbai: Celebrity chef Sanjeev Kapoor's food and lifestyle channel FoodFood is set to go live on Prasar Bharati’s free-to-air DTH service DD Free Dish from 1 April.

With this development, FoodFood becomes the only speciality channel to be made available on the largest DTH platform of the country reaching over 40 million households, said the statement. After consolidating its position in the primary and focus markets in India, FoodFood has become a popular choice of channel across International destinations and geographies, the statement added.

“FoodFood has always been at the forefront of breaking barriers in the industry as the first 24x7 food lifestyle programming and now again being the first to reach rural audiences,” stated Sanjeev Kapoor. “I firmly believe that food is a universal language that breaks all barriers of cultures, races, and borders. With FoodFood, I want to reach as many people as possible looking for relevant content on food to make taste buds tantalised and possibly their lives brighter.”

FoodFood is currently distributed through Tata Play and leading MSO’s across the country.