Mumbai: Former Disney Star executive VP Alok Jain, has joined Viacom18 as head & president of Colors Hindi and Regionals. He will also oversee the rollout of regional digital content.

Before moving on to Viacom18, Jain was with Disney Star for nearly seven years, from September 2021 to June 2023, leading the P&L responsibilities for TV channels and the Disney+Hotstar business. He played a crucial role in managing the Telugu, Bengali, Oriya, and Kannada cluster of TV channels along with Disney+Hotstar.

And prior to Disney-Star, Jain was EVP & business head (Telugu) for five years and one month, and was responsible for the growth and dominance of the Star MAA TV network, achieving top positions in GEC, Movies, and Music genres. Jain served as chief operating officer & business head at HIL Ltd. (Formerly known as Hyderabad Industries Ltd.), where he rapidly scaled up a building products business to a 100 Cr annualised business in 2.5 years.