Antakshri, the successful game and entertainment show from Zee TV, completes its 400th episode next week and Zee Telefilms is using the occasion in its earthquake relief efforts. This is apart from the fact that the network has also adopted one village for rehabilitation.

'Antakshari' which almost immediately become a runaway success after Zee first introduced it in September 1993, has been running for more than seven years and is one of the channel's most popular programmes and has enjoyed consistently high ratings.

The network has decided to arrange special shows where celebrities will participate as contestants and the award money will go towards quake relief. The shoot will take place from Saturday 17 February to 23 February at Water Kingdom at Gorai.

A total of 14 episodes will be shot with celebrities from different fields like news readers, models, pop singers, vintage artists, etc. The list of news readers include names like Shammi Narang, Nidhi Kulpathi, MK Jha, Poonam Sharma, Sadhana Shrivastava, Shahidi and Geetika. The amount that participants win will be handed over to a victim's family after the show, who will be a special guest for that event.

Zee Network has already adopted 'Samakhyali' village in Gujarat for rehabilitation. "The other nitty-gritty's are in the process of finalisation, and soon we will come out with a proper plan," says a Zee executive.