Mumbai: TV broadcaster Enterr10 on Saturday launched a new general entertainment channel called Dangal 2 to cater to the Hindi-speaking market audience.  

The new GEC is targeted towards audiences across the country with a series of old and new shows from the network. “The viewers will not just get a chance to reminisce and rejoice the older much-loved shows but also get to watch the TRP garnering new originals of Dangal TV on this new channel as well,” said the media company.

Dangal TV is one of the fastest growing GECs that consistently maintained its leading position in Broadcast Audience Research Council (Barc) India data, said the statement. “Dangal TV shows not only connected with the masses through their rooted storylines but also managed to create a cult fan following for its leading stars,” it added.

The new GEC will air many shows including “Rehna Hai Teri Palkon ki Chhaon Mein,” “Jyoti, Pyaar ki Lukka Chuppi,” “Phir Laut Aayi Nagin,” “Basera, Baba Aiso Varr Dhundo,” “Mahim Shani Dev Ki,” and “Crime Alert.”

“We have built a unique relationship with our viewers through our channels,” said Dangal TV managing director Manish Singhal. “While Dangal TV is more attuned to the female viewership, with Dangal 2 we are looking to encapsulate a larger audience base. We are using all our experience of the Hindi speaking heartland and working on creating content that makes for family viewing."