MUMBAI: The leap theory has delivered yet again for India's lead Hindi entertainment channel Star Plus. The channel’s second biggest show Kahaani Ghar Ghar Kii’s generation leap episode (Week 46 of 2006) has garnered a whopping 15.3 TVRs to top the ratings charts.
The Wednesday episode reached out to more than 12 Million viewers (Source: TAM, Base: C&S 4+, Hindi Speaking Markets). This is a record-breaking ratings of sorts because no other show this year has delivered such phenomenal ratings, a statement issued by the channel claims.
Star Plus overall week-day as well as weekend prime-time has simultaneously improved – with a total recorded growth of 14 per cent over the previous week.
Additionally, the channel’s recent launch - Karam Apnaa Apnaa - has also performed well by touching its highest average rating of 6.93. Out of the weekend programming pool of Star Plus - Sai Baba has recorded the highest ratings of the year with 7.22 and Prithviraj Chauhan also has touched the highest ever rating of 8.55 TVR, the channel asserts.