Mumbai: Hindi general entertainment channel Atrangi TV launched in June has been awarded a MPEG-2 slot on Prasar Bharati’s free direct-to-home (DTH) platform DD Free Dish.
The slot was awarded during the 61st e-auction conducted by Prasar Bharati on Wednesday. The public broadcaster set the reserve price for Hindi GECs at Rs 9.78 crore.
Backed by Vibhu Agarwal, founder of OTT app Ullu, Atrangi TV targets the Hindi-speaking market (HSM) with an expansive gamut of genres and limited series. The channel is distributed across leading DTH platforms including Tata Sky, Airtel, D2H, Dish and leading cable networks such as Hathway, Den and GTPL.
With an estimated audience base of 50 million, DD Free Dish is the largest DTH platform in the country with a strong base in the HSM. The platform offers 164 free channels.
