Karuna Samtani appointed COO SaharaOne Television

Starts 3rd October

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Karuna Samtani appointed COO SaharaOne Television

SaharaOne

MUMBAI: Karuna Samtani has been appointed as the chief operating officer of SaharaOne Television, the television wing of SaharaOne. Sahara India has brought together its motion pictures, radio, television and special identity concerns under the single entity SaharaOne.

Samtani was earlier associated with Nimbus Communication Ltd., Pratham Media entertainment Pvt. Ltd., Star TV, Zee Telefilms Ltd. and advertising agencies including Contract, Hindustan Thompson, Enterprise Nexus and Ambience Advertising.

She had successfully launched and managed Zee TV, El TV and Siticable, says an official release. She has been the woman behind a range of shows like Antakshari, Tara, Banegi Apni Baat, Campus, Philips Top 10, Zee Horror Show, Hasratein, Hum Paanch, Sailaab, Amanat, TVS SaReGaMa, and Purush Shetra among others, the release adds.

Samtani has been quoted in the release as saying, "The challenge in TV always has been to make programmes that talk with the audience and that audience can relate to. At SaharaOne, we strive to create content that is entertaining, interesting and touches a chord in the viewer's heart. There's a new set of expectation arising from Indian audiences and we want to fulfill their expectations."