MUMBAI: Zone Vision has renewed its distribution agreement for its Reality TV channel with Arab Digital Distribution (ADD).

Under the terms of the agreement, Reality TV will be carried on the DTH platform for an additional five years. The announcement of the same was made today by Zone Vision senior vice-president, group sales and marketing Mark David.

"This is a significant deal for Zone Vision we are delighted that we have renewed our partnership," said David. "ADD has seen steady subscriber growth, enhanced further by their repackaged channel offerings. Now, we are well poised to further brand our channel in the region and contribute to that growth."

"We are pleased to extend our relationship with Reality TV, the region's only 24-hour Reality Television channel. And we are confident that this association will enhance our subscriber growth and reaffirm our commitment to providing premium international entertainment to our subscribers," said Arab Digital Distribution executive vice-president Vinod D'Mello.

Reality TV is available in the Al Awael World, FirstNet and Pehla bouquets of channels offered by ADD.