MUMBAI: Badhe Acche Lagte Hain. Partnering once again with Bindu & SJ Studios, it brings to you an untouched, breezy yet absorbing world of romance in “Yeh Pyaar Nahi Toh Kya Hai”. It’s that shade of love which is unspoken but palpable, unexpressed but perceptible of Siddhant Sinha (Namit Khanna) & Anushka Reddy (Palak Jain).

Siddhant Sinha is racing ahead at a breakneck speed to achieve fame and success in his career but still finds something missing, what is that? Anushka Reddy, daughter of one of the biggest ‘business tycoons’ of the country is untouched by the opulence in which she has been brought up, sensitive yet competitive has everything which one could desire but still cannot give up on her emotions that she has for Siddhant, why?

The entire show is being shot in Delhi at real locations to give its viewers a completely differentiated cinematic experience and bringing alive the world of its characters. The rich and opulent world of Anushka Reddy will be an awe-inspiring and a never seen-before experience for the viewers on television.

Making their debut on television - Namit Khanna (Siddhant Sinha) and Palak Jain (Anushka Reddy) share the screen space with an ensemble of talented artistes; Manish Choudhary, Anuraag Arora, Alka Amin, Ankit Raj, Shahana Verma and others.

‘Yeh Pyaar Nahi Toh Kya Hai’ will premiere on 19th March, Monday to Friday at 11:00 pm only on Sony Entertainment Television.