MUMBAI: Sony Sab is all set to launch its new show, Baavle Utaavle, #Gufu Ki Visfotak Love Isstory, produced by Director’s Kut production house Rajan Shahi. The show will go on air on 18 February, every Monday to Friday at 10 pm.

The show is set against the rustic backdrop of a Madhya Pradesh landscape that captures the quirks of society in a small town in India where there is a subtle acknowledgment that marriage fulfills the desire for physical intimacy and love follows later.

Sony Sab Pal business head Neeraj Vyas said, “At Sony Sab we are committed to fun and happiness and this is evident in our programming strategy. As part of our promise to bring fresh and unique content, we are set to launch Baavle Utaavle – a show that revolves around the coming of age of youngsters. It is the reflection of the lifestyle and mindset of young adults living in small towns; narrated through the journey of our lead couple.”

The intent of the show is to offer a unique concept with a strong storyline and in a bid to garner eyeballs; it is poised to catapult the prime-time television viewing experience for the viewers.

Shahi said, “It highlights some important aspects in their lives like curiosity towards marriage, desperation to meet their soulmate and the need for companionship.”