MUMBAI: The 8-8:30 pm battle's first week outcome is out.
With Star Plus' Spanish babyDekho magar pyaar se holding steady in its second week, all eyes were on the other show off the blocks in the same slot, Sony Entertainment's Hum 2 hain na. Although H2HN opened decently with 1.84 TVR, it saw a steady slide in ratings as the week came to a close.
The ratings of the CS4+ Hindi speaking markets according to TAM being 1.84, 1.64, 1.42 and 1.41 TVR's respectively following a Monday - Thursday schedule. Week two should probably give a fair idea of how the show is anticipated to fare in the weeks to come.
Dekho magar pyaar se, meanwhile, managed to sustain its innings and also displayed gradual upward TVR movements; they being 4.59, 4.6, 4.49, 4.95 TVR's respectively in the second week of its debut juxtaposed with 4.41, 3.26, 5.01 and 4.58 TVR's respectively on the launch week.
Maybe not so expectedly (at least for those expecting a better fight from Sony Entertainment's new offering H2HN did not manage to dilute viewership for Dekho magar pyaar se .
Getting media buyers perspective on the same, Starcom TV buying head Gautam Rajgopal points out, "Dekho magar pyaar se is more cost effective at this point of time. Its showing an average performance. In my opinion it will reach 7 and then come back to settling between 5 and 6."
Shifting focus to H2HN, Rajgopal adds, "If H2HN stabilises at 2.5 - 3, then it will definitely make for a very good property. But comparing H2HN and Ayushmaan, the latter definitely seems to have clocked better ratings."
Mindshare's investment director Amol Dighe opines, "Considering the 8-9 band was always dominated by Star Plus, Sony's opening at 1.84 TVR with H2HN is pretty good. DMPS, on the other hand, has not delivered as expected both for Star Plus as well as its advertisers. I don't see it garnering more that 5 TVR."
Coming to the 8:30 - 9 pm slot, Ayushmaan made a commendable opening against programming major Kasauti Zindagi Kay (Star) with a launch TVR of 1.99. Although Tuesday, Wednesday saw it drop to 1.79 and 1.58 TVRs, it took off to reach 2.06 on Thursday. Ayushmaan has a tough task as the show in essence is trying to break a viewing format. But, so far so good.
