Mumbai: &TV on Wednesday announced the launch of its latest offering ‘Ghar Ek Mandir - Kripa Agrasen Maharaja Ki’ set to premiere on 10 August. The socio-mythological show will air every Monday to Friday at 9 pm only on &TV.

The show is a never-seen-before socio drama on Indian television built around the context of the legendary king, Agrasen Maharaja, who was the founder of the Agrawal community of traders. His teachings and principles hold relevance even today and serve as a guiding force for leading life. The story will depict Agrasen Maharaja’s core principles through his ardent ‘bhakt’ (devotee) and the show’s lead protagonist, Genda, said the statement.

The cast comprises Shrenu Parekh as Genda, Sai Ballal as Kundan Agarwal, Sameer Dharmadhikari as Agrasen Maharaja, Akshay Mhatre as Genda’s husband, Varun Agarwal, Vishal Nayak as Manish Agarwal, Kenisha Bhardwaj as Nisha Agarwal, Yamini Singh as Santosh, Archana Mittal as Anuradha Agarwal.

Commenting on the launch, &TV, business head, Vishnu Shankar, said, “In challenging times what helps us stay afloat are our principles, our beliefs and most importantly, our family. We are proud to bring to the television screen for the first time ever, a socio-mytho show around the legendary Agrasen Maharaj, whose principles and teachings are relevant even today, centuries later. While he may have been the founding father of the Aggarwal community, his teachings are universal. ‘Ghar Ek Mandir – Kripa Agrasen Maharaja Ki’ is a captivating tale of faith, family, and life.”

“The story is an emotional journey of Genda and how she conquers every challenge in her life through her faith,” added ZEE Studios, business head Anshul Khullar.