MUMBAI: Viacom18 has appointed Monika Shergill as content head of Viacom18 Digital Ventures. As a part of her mandate, Shergill will be responsible for driving content and programming strategy for Viacom18’s new digital business.

She will be reporting to Viacom 18 COO Gaurav Gandhi.

Gandhi said, “We are delighted to have Monika Shergill on board to drive the content initiatives for our digital business. She brings with her a wealth of experience in content development and creative strategy, which, we believe, will enable us to create differentiated and compelling offerings across audience groups.”

Shergill added, “I hold tremendous regard for the various businesses that Viacom18 has explored keeping in tune with viewer preferences. The digital platform is fast-evolving and I am looking forward to working towards developing this segment further for Viacom18 Digital Ventures, along with its extremely talented team.”

Shergill has close to 20 years of experience in the broadcast industry in creating content, mounting big scale productions, running network teams for channel brands and being responsible for budgets and promotions.

Prior to joining Viacom18 Digital Ventures, she worked with companies like Star India, Sony Entertainment Television, Zee Telefilms and SAB TV.