MUMBAI: Zee Network is gearing up for its 10th edition of its prestigious event property Zee Cine Awards. The media house has chosen Bangkok as the venue for this year's awards.

Zee Cine Awards 2007 will raise a toast to its meteoric rise through 10 eventful years and the exciting future ahead on 3 March 2007 at Impact Arena, Bangkok, informs an official release.

Announcing the launch of ZCA 2007, Zee Telefilms CEO Pradeep Guha said, "Zee Cine Awards has been going international for three years now, but what continues to make it special is that going beyond the mere exotic value of foreign locales, each.
ZCA has done its bit to take Bollywood to the world. And going by the enthusiastic response we get each time, the appetite has only gotten bigger and better! We hope Bangkok will set new records."

Zee Cine Awards honours the best of Bollywood. As per an official release, ZCA over the years has come to be one of the blue-chip yardsticks of creative and technical excellence coupled with being the biggest showbiz spectacle ever. Last year's edition of ZCA was held in Mauritius and the event was participated by Shah Rukh Khan, Salman Khan, Akshay Kumar and Saif Ali Khan to Preity Zinta, Rani Mukherji and Priyanka Chopra to name a few.