Mumbai: Zee Media Corp has launched a news channel catering to Delhi, NCR, and Haryana. The channel called ‘Zee Delhi NCR Haryana’ will serve everyday news consumption needs via an array of different genres of programmes, it said.

Congratulating Zee Media on the launch of the channel, Rajya Sabha MP Dr Subhash Chandra in his message wished that the channel delivers to the expectations of the viewers. He also urged viewers to give their feedback about the channel.

“First, I would like to extend my best wishes to the group on launching the new channel – Zee Delhi, NCR and Haryana,” said chief minister of Haryana Manohar Lal. “We are rapidly evolving and coming closer every day becoming a global village; and news plays a very important role in this. I expect that the new channel will be a bridge between the state government and the people of Haryana.”

With the channel launch, Zee Media has addressed the need gap of hyperlocal news exclusively focused on the issues pertaining to Delhi, NCR and Haryana. The channel offers carefully curated programming that caters beyond politics and debates by including shows on crime, lifestyle, health etc.

“Congratulations to Zee Media on launching Zee Delhi NCR Haryana, for fulfilling the need of a regional-focused channel based out of our region,” said chief minister of Delhi Arvind Kejriwal. “Journalists work in tough conditions and I have a lot of respect for the work they do but sometimes, they may get disconnected from the common man. There will be many things that different parties or politicians say, but it is important to keep the focus on what the common man says.”

"The regions of Delhi, NCR and Haryana are a hotbed for politics and are also important cultural centres of the country,” said Zee Media cluster chief business officer Abhay Ojha. “We see a gap in honest, unbiased and extensive on-ground reporting in the regions, and hence we launched the channel that will exclusively cater to fulfilling that gap. We aim to be the most trustworthy news brand in the market. Since retail sales potential is very high, many SMEs are missing the platform as they can't go to the national channels. Only local channels can give them complete RoI on advertisement, and we aim to focus on hyperlocal."

Zee Delhi, NCR and Haryana will be available as a linear television channel across all DTH and MSO platforms, along with the OTT streaming platform Zee5. The news channel will also have its handles on social media platforms such as YouTube, Facebook, and Twitter.