MUMBAI: To conquer half the world - that is the aim of the 25-year old Zee Network. Barely weeks into the channel refresh of Zee Entertainment Enterprises (ZEEL) channels, the conglomerate has a new brand philosophy - ‘Extraordinary Together’.

ZEEL CEO Punit Goenka admits that for the last 25 years it has been choosing the time slot for people to watch television. “But in next 25 years we have to listen to the consumers and where he wants to consume, in which format and through which medium. That is the biggest change we see going forward,” he adds.

The company has reached 1.3 billion viewers globally with the presence in over 173 countries since 23 years. The foray into producing international content is recent and today Zee produces content in nine different languages. “We plan to produce more global content but 80 per cent will stay Indian content. We plan to target three billion audiences in the next five years,” says ZEEL International broadcast business CEO Amit Goenka.

In India, ZEEL will soon enter the Malayalam market. Along with this, the network plans to launch its consolidated digital platform Z5 soon.

Punit Goenka is optimistic that the company’s content will differentiate it from others. It will span Hindi and 11 regional languages, and a large film library in multiple languages. Though TV content will be on Z5, there will be original ones too.
He also said and expressed his wish to take theatre to extreme heights both in India and abroad.

Goenka clarified that ZEEL isn’t abandoning its earlier philosophy of Vasudeva Kutumbakam, but it is rather encompassing it all together.