BANGALORE: AOL India has tied up with Warner Brothers to promote the latest blockbuster from the Hollywood production house - ‘Harry Potter & the Order of the Phoenix’. Warner Brothers & AOL are both part of Time Warner, a leading global media and entertainment company.
AOL, in association with Warner Brothers, has launched a microsite www.aol.in/harrypotter as part of their portal. The microsite hosts content from the movie Harry Potter & the Order of the Phoenix incuding videos, photos, wallpapers & interesting facts. The microsite also hosts two games ‘Fight the Death Eaters‘ & ‘Dolore‘s Cat‘, that have been themed around the movie and its characters. The site also has a contest with Harry Potter & the Order of the Phoenix prizes to be won.
This is the first time AOL India has had such a tie-up. According to a company source, AOL tie-ups globally are area specific. For example, their UK portal carries just two clips from Harry Potter V in their entertainment section, as opposed to the specific Indian microsite.
“We are a consumer facing brand, and as and when we find a relevant opportunity, we will look at it seriously. We are not going to limit such associations to the Time-Warner family, We will look at brands and properties that create a buzz in the market, such as Harry Potter has, and which fortunately happens to belong to our group,” informed the source.
