MUMBAI: BabyFirst has formed BFTV Productions, an in-house unit established to produce original television programming for the preschool market.
The announcement was made by BabyFirst CEO Guy Oranim.
BabyFirst SVP programming, Arik Kerman, will serve as GM of BFTV Productions.
Making its debut at MIP TV Jr., BFTV Productions will roll out two original preschool properties namely The Greenies and Hello Around The World.
The Greenies is a non-dialogue series that presents three characters who learn to "protect the planet in various adventures". Hello Around The World aims to teach young viewers "how to say hello in different languages".
“The original productions produced by BabyFirst’s in-house production unit, such as I Can Sign and Harry The Bunny, have won accolades from parenting organisations and acclaim from child development experts and pediatricians throughout the world. We feel it is a natural evolution for us to expand into the creation of quality preschool programming for the global marketplace with the formation of BFTV Productions,” said Kerman.
