MUMBAI: UK pay TV platform Sky has formed a deal with BabyTV the channel that target children below the age of three.

From 5 February 2007 the channel will be available to Sky Digital viewers in the UK that subscribe to the Kids Mix package. In the UK the channel is already available on NTL and Telewest.

Globally over 50 platforms carry babytv. From the outset, the Baby Channel was envisaged as more than just a television channel. It manifests on all media platforms - television, Internet, DVDs, books - and also in retail and merchandise. The idea is to become a one-stop shop for parents, a single venue where parents can get everything they require, beginning with information.