MUMBAI: Cartoon Network (CN) has partnered with GoAnimate, an online animation platform, for creating and sharing short animated films with an aim to promote online creativity among kids.
Under the partnership, GoAnimate‘s software-as-a-service (SaaS) technology
will enable the regional interactive platform Toon Creator.
GoAnimate‘s SaaS platform will put customisable and animated versions of the brands into the hands of users and enable them to create their own content on the websites.
"We are encouraging kids to think out of the box via new and innovative platforms. Cartoon Network‘s Toon Creator, built on GoAnimate‘s SaaS platform, gives kids the opportunity to create their own animation using some of the network‘s most popular characters," said Turner Entertainment Interactive Media regional director Benjamin Grubbs.
"By licensing the GoAnimate platform as a service, we are now helping brands to engage directly with their users," said GoAnimate founder and CEO Alvin Hung.
As part of the interactive initiative, Cartoon Network has also partnered with Hewlett-Packard (HP) to launch the inaugural Toon Creator Awards, set to run from 13 July to 30 September.
