NEW DELHI: Discovery Networks Asia-Pacific (South Asia) announced the launch of its eighth channel - Discovery Kids - in Sri Lanka.  The 24-hour kids’channel will be available from today on SLT PEO TV. PEO TV customers will have access to unlimited kids programmes on Discovery Kids on channel 64.

Discovery Kids seeks to entertain and educate children with content that sparks their curiosity and helps to develop their cognitive, social, emotional and personal skills, bringing families together by promoting co-viewing with parents. The target audience for Discovery Kids is children between four to 14 years and their parents.

Discovery Kids has planned a robust pipeline of path-breaking programming that includes international and India themed series. Committed to offering a comprehensive viewing experience and cater to diverse demands of kids in Sri Lanka, Discovery Kids’ programming formats include highest-quality animation and engaging live action series under multiple genres such as adventure, mythology, nature, history and science as the channel claims.

Discovery Networks Asia-Pacific and head of revenue, Pan-Regional ad sales and southeast Asia Sr. VP and GM south Asia Rahul Johri, said, “A unique network in the kids’ genre, Discovery Kids will offer children a fun and entertaining way to satisfy their natural curiosity with stimulating and imaginative programming. The network will ignite viewers’ imagination through its compelling and differentiated content.” Johri further added, “Sri Lanka is one of our key priority markets and we will continue to expand our footprint in the country.”

Speaking on behalf of SLT PEO TV CEO MalrajBalapitiya said, “Discovery Networks’ channels enjoy immense affinity amongst viewers in Sri Lanka.  Discovery Kids is a unique channel that promises to satisfy curiosity of children in a fun and entertaining way. We believe the audience will express their demand for such distinct television networks and we are proud to be the first to launch this channel in Sri Lanka to deliver the best infotainment for our Children.”