MUMBAI: Discovery Kids, the fastest growing channel in the kids’ genre this year, has bagged broadcast rights of the animation series ‘Monster Kid’ from the house of Fujiko Fujio, the famous creator of Ninja Hattori series. Monster Kid, which has been well received throughout the world including Latin America, Europe, and all of Asia, will premiere on Discovery Kids starting November 26 at 12 Noon.

Monster Kid, the prince of Monster Land, travels to Human realms along with his companions Dracula, Wolfman and Frankenstein to be trained for his preparation to become the king. Monster Kid uses his superpowers to overcome various challenges and develops a special bond with a human boy Hiroshi. This special bond between Monster Kid and Hiroshi has attracted the attention of kids across the world.

Talking about the development, Uttam Pal Singh, Head – Discovery Kids, Discovery Communications India, said, “Kids are always curious about monster and monster stories! One of the key reasons of the exponential growth of Discovery Kids is that we have singled out shows which went on to captivate and engage kids in India. We are excited to partner with the legendary Japanese creator Fujiko Fujio Ⓐ and TV Asahi on this series and we believe that ‘Monster Kid’ has all the elements to engage, entertain and tickle the curiosity of kids.”

Speaking on the occasion, Takahiro Kishimoto, Head of Animation, International Business Department, TV Asahi, said, “We are delighted with this exciting opportunity and look forward to further strengthening the partnership with Discovery Kids.  We hope ‘Monster Kid’ will turn out to be another animation sensation from TV Asahi in India.”