MUMBAI: The Walt Disney Company (Asia Pacific) Limited and Cathay Pacific Airways have joined hands to offer exclusive Disney in-flight merchandise starting 1 January 2007.

This will be the first deal of its kind between the two companies and Cathay Pacific is the first airline to have direct license for exclusive merchandise with Disney Consumer Products.

A total of 12 Disney-branded products will go on sale, each featuring Disney favourites Mickey and Minnie Mouse with an aviation theme, to include watches and aviation series charm bracelets. All the products will be available for sale through the 'Discover the Shop' inflight shopping guide on Cathay Pacific flights, and can be pre-ordered through the shopping pages at the airline's website, informs an official release.

The Disney merchandise features a range of limited edition items ranging from jewellery and watches to charm bracelets and T-shirts - including Chow Sang Sang Captain Mickey/Cabin Crew Minnie Silver Pendants, the Captain Mickey plush toy, the Captain Mickey mobile phone strap and Mickey Airways T-shirts for adults, boys and girls.

As a special gesture to celebrate the Cathay Pacific/Disney collaboration, passengers who spend more than HK$1,000 on Disney merchandise during their flight will be able to order the limited-edition Captain Mickey Crystal Figurine for just HK$2,007, adds the release.

Disney Consumer Products Asia Pacific vice president of emerging markets retail sales and marketing Ken Chaplin added, "Disney is very pleased to work with Cathay Pacific to develop an exclusive range of Disney products for consumers available at the highest shop in the world. Every kid, and the kid in all of us, has a special Disney character and story."

Cathay Pacific director service delivery Quince Chong said, "We are very excited about being the first airline to collaborate with The Walt Disney Company (Asia Pacific) to produce an exclusive range of inflight merchandise. Disney's characters are much loved around the world and this new line of merchandise is certain to prove a big hit with our passengers."

Cathay Pacific now sells more than 220 different items on its flights, with regular special promotions. Passengers can browse through inflight sales items at the airline's shopping website, which recently won the Frontier 2006 "Travel Retail Website of the Year" award, and can pre-order items before they fly. A recent enhancement enables customers to pay for their inflight orders using Asia Miles.