MUMBAI: FitzRoy Media is set to launch worldwide its flagship children‘s brand, BidZerk! next month at the television trade event Mipcom.
This announcement was made by the company‘s CEO, Hamp Hampton.
Specialising in children‘s entertainment, created for a variety of new and emerging media platforms including mobile, internet and interactive broadcast television, FitzRoy will be selling format rights of BidZerk!, a game show concept for kids ages 9-14.
A 21st century Auction Game for kids, BidZerk! combines the "excitement of an online auction with the knowledge skills needed for television‘s top quiz shows". The game is designed to be played across multiple media platforms including, web portals and wireless networks, along with an interactive game board.
Hampton says, "We established FitzRoy Media to take advantage of kids‘ growing consumption of multi-media content, especially content offered outside of broadcast television, and to leverage other companies in that space who have proven success in distribution, licensing and production to complement our efforts."
"BidZerk! is designed to take advantage of this trend toward new platforms for entertainment and the emergence of these platforms as both complementary and alternative destinations to broadcast television, that will build global brands for children," he adds.
As part of the company‘s strategy to become a global supplier of multi-media content, FitzRoy Media recently completed an "exclusive" financing agreement with Wall Street investors for the marketing of the company‘s current slate of programming and development of future properties.
