Hero is a live action fantasy about the heroic deeds and adventures of an ordinary boy Joy, who is bestowed with out-of-this-world magical powers by the Goddess Durga to help him fight the arch-villain Viraat. His two beloved toys Dholu and Bubbli also transform into hilarious characters.

"Hero has strong emotional appeal and Indian values, which along with the fantasy and comedy elements should make a great viewing experience for kids. Our research shows that kids enjoy the theme of ‘Good winning over evil’ and the struggle that follows. This also ties in with our new animation shows Sonic X and Doraemon, which have the same theme," says Hungama TV head of programming Zarina Mehta.

She further adds, "Hungama TV offers excellent mix of programming that includes animation, live action and game shows that has been tailor made keeping in mind individual viewing tastes of kids across different age groups. This was possible only because of extensive research undertaken within Hungama TV and the feedback we receive on every aspect of the channel from our kids board of directors - comprising 20 Hungama Captains aged from 4-14 years from across the country - which is valuable and encouraging for the channel."

Created by Arif Ali of UTV and directed by Waseem Sabir, the series stars Sumeet Pathak (of Tum Ko Na Bhool Paayenge, Baazigar and Tarzan fame) as Hero.

Kids will also get an opportunity to be a ‘Hero’ by participating in the ‘Be A Hero Contest’ by watching the show. The winner of the contest will get a chance to star in an episode of Hero.

Hero is yet another addition to the bouquet of shows launched for kids this summer like Sonic X, Doraemon and Arthur. Further, on weekends Hungama TV will air a range of movies.

An extensive nationwide media campaign for Hero will be rolled out today (27 May).