MUMBAI: The newest CGI animation Lego mini movie, Lego Indiana Jones and The Raiders of the Lost Brick, is slated to premiere as a commercial event within the Cartoon Network Toonami programming block on 10 May at 9 pm.
The event, running over four minutes in length, will be hosted by Shia LaBeouf, star of the much-anticipated feature film Indiana Jones and the Kingdom of the Crystal Skull.
Leading up to the mini-movie premiere, Cartoon Network will promote the event through custom on-air spots and online elements at CartoonNetwork.com. Visitors to the Website will get a sneak peek of the on-air event by checking out part one of the mini movie, debuting on the site. The full-length mini movie will be available online following the on-air premiere. In addition, Cartoon Network.com will feature a custom gaming opportunity that features three levels of a Lego Indiana Jones online game building in difficulty, one level per week.
"We look forward to enhancing the viewing and online experience at Cartoon Network with this exclusive, action-packed multi-platform promotion around this much anticipated film," said Cartoon Network ad sales, marketing and enterprises EVP Beth Goss.
"Following the success of our Star Wars Revenge of the Brick event, our new four-act feature movie is designed to combine the construction, fun and humor of Lego bricks and minifigures with Indiana Jones adventures to celebrate another blockbuster Lego line of construction sets based on an iconic movie property," Lego Systems senior brand manager Michael Pratt.
Lego Indiana Jones and the Raiders of the Lost Brick were produced by M2 Films.
