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MUMBAI: The Murjani Group has launched the first of its six build Build A Bear Workshop outlets in Mumbai today. The company is targeting a launch of four more stores in Mumbai and two in Delhi by the end of 2007. Build A Bear Workshop chief bear Indranil Chakraborty also said that the company was looking to take this concept of creating your own stuff toy to smaller Indian towns like Hyderabad, Bangalore and Pune by next year and to Ludhiana by 2009. The store takes children and adults through an entire experience that allows them to customize their toy even with their own personalized messages. The toy is first selected, stuffed, accessorized and provided with a birth certificate. |
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The price points for the animals range from Rs. 595 Rs. 1295 and upward depending on the accessories that separately purchased for the customized toy. The Build A Bear Workshop set up its flagship store in United States in 1997 and now has 305 stores globally clocking a global revenue of $ 450 Million. |
Founder and chief executive bear Maxine Clark says, “The Build A Bear Workshop innovative store concept takes children‘s interactive entertainment retailing to a new level, combining the process of making your own stuffed animal with an exciting atmosphere. We‘ve created a unique retail experience by putting the heart back into retailing and putting our guests at the center of every aspect of our business." 
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