MUMBAI: My FM 94.3 has brought an initiative called ‘My ka Laal’, for the kids. The initiative invites kids to be the RJ of the station every Sunday.
The initiative not only binds the listeners to My FM, but also provides young children with a window into the Radio Industry and an opportunity to talk about issues of their choice.
My Ka Laal is currently on air in Chandigarh and Ahmedabad.
My Ka Laal invites fierce competition between the top schools of these cities to get their kids as the RJ for this show. After auditions by the station, the kids are trained on various aspects of radio.
Underlining the importance of the show, St. John‘s School, Chandigarh senior counselor Jayanti Banerjee said, “It is definitely a good and healthy combination of entertainment with a purpose. It certainly proves that entertainment need not be mindless rather it can be nicely merged with conscience development in students.”
